A rescue charity here for all paws

What was the issue?

So many rescues exist, living off small amounts of funding. The problem? Not having the resources to pay for branding. These rescues exist month to month, and with successful branding, would be able to focus more efforts on saving the lives of dogs in need, rather than worrying where the bills come from.

What I did

Creating a faux dog rescue charity, aimed at raising awareness of all paws, and showing the reality of rescues and shelters across the country.

I wanted to make the design quirky and fun, with a bold display type that would hold peoples attention with a playful, vintage inspired colour palette that would be fresh, modern and natural.

By creating a brand identity that has the potential for expansion, All Paws can be expanded into the future, creating fundraising campaigns through social media, in person and print.

By applying it on a variety of touch points, we can see where the All Paws branding would work in a real life setting, enabling real life charities the ability to market their services without feeling guilty for asking for donations.